The Woodpreneur Podcast

Joey Cantrell bought a used multi-rip before he had a building to put it in or the three phase power to run it. He drove to Tennessee, hauled it home in a 12 foot dump trailer, and figured out the rest after.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Joey Cantrell of Longshot Premium Hardwoods in Oklahoma. Joey spent his career in steel manufacturing until a divorce ended that job and he had to start over at 40. He started a tree service on a whim, told his crew he wanted a sawmill, and bought a kiln right after. Within a few years the small hydraulic mill gave way to a bigger diesel one, because the eastern red cedar around him is everywhere and only pays at volume.
You'll hear why cedar became the surprise backbone of a business with hardwoods in its name: it sells green, so it turns over fast instead of sitting in stickered stacks. Joey still mills walnut, pecan and post oak, buying from loggers who call him when they have the right log. He talks about leaning on word of mouth until he was sure he could deliver, hiring a 21 year old to set up his CRM, and sending full kiln loads to a table builder nearby to sell on consignment. His bigger idea is a shared inventory network, so every sawmill owner in it knows what the others have in stock.
Rising costs are what keep him up at night, so the question is always how to produce more with what he already owns. A test run of 20 cedar logs took two hours on the sawmill, and he expects the multi-rip to handle the same cants in about eight minutes. Now the work is feeding it. The conversation closes on why he charges $250 an hour for custom milling and asks for photos first, and on the time he loses handling and rehandling heavy lumber.
Chapters00:00 Buying a Used Multi-Rip Before He Had Power for It03:21 Starting Over at 40 With a Tree Service and a Sawmill04:40 Eastern Red Cedar and Selling Lumber Green08:13 Walnut, Pecan and Post Oak From Local Logs12:04 Marketing, a CRM and a Network of Sawmills22:30 Rising Costs and Feeding the Multi-Rip32:32 Why He Charges $250 an Hour for Custom Milling
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:Instagram: https://www.instagram.com/sawmillsnearme/Facebook: https://www.facebook.com/woodpreneurnetwork/Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetworkJoin our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Joey and Longshot Premium Hardwoods at:https://longshothardwoods.com/https://www.instagram.com/longshot_hardwoods_texoma/

Our most listened episode on Spotify in 2025 is back. Nick Mooers rode the pandemic boom in home renovation into real growth at Maverick Sawmill, built a reputation on oversized walnut, and split the business evenly between raw and finished products.
In this throwback episode of the Woodpreneur Podcast, hosts Steve Larosiliere and Jennifer Alger sit down with Nick Mooers of Maverick Sawmill, a sawmill that specializes in oversized walnut pieces. Nick walks through how demand surged as homeowners poured money into renovations, the projects that came with it, including a massive walnut table, and why he started building a new shop to run the operation more efficiently.
You'll hear how Nick thinks about leadership, team dynamics and building relationships, and how he keeps the 50/50 balance between raw material and finished pieces. He talks through the machinery he invested in to make the sawmill more efficient, the challenges of moving into the new shop, and the trends he was watching, from epoxy projects to home and garden shows.
The conversation closes on how a sawmill markets high-end builds, and why relationships carry so much weight when you sell into the luxury market.
Chapters00:00 Inside Maverick Sawmill01:00 How the Pandemic Grew the Business02:40 A Massive Walnut Table and a New Shop05:19 What Makes the Operation Work09:51 Leadership, Team and Industry Trends13:12 Balancing Raw and Finished Products and Investing in Machinery19:01 Moving, Future Plans and Marketing High-End Builds
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:Instagram: https://www.instagram.com/sawmillsnearme/Facebook: https://www.facebook.com/woodpreneurnetwork/Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetworkJoin our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Nick and Maverick Sawmill at:https://www.instagram.com/mavericksawmill/

One figured redwood log, six feet across and solid to the core, could pay for an entire sawmill. That math is why Steven Crowningshield bought a band mill that cuts six foot eight wide, after years of slabbing with a chainsaw mill that turned half an inch of every cut into sawdust.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Steven Crowningshield of California Redwood Company, who has spent more than 30 years milling almost nothing but salvaged redwood on the California coast. His father ran the first Alaskan sawmill on that coast in 1972, and Steven learned the trade in the woods beside him. In the 1990s they pulled sinker logs off the river bottom with scuba gear, barges and winches, until a legal challenge to their permits shut it down. Today he salvages buckskins, the old growth cores loggers left behind on private land.
You'll hear why he moved his operation onto a shared compound where several sawmill operators, a planer molder and a wide belt sander sit on one property, and why he set his own mill to cut forty foot timbers. He also explains the niche he has worked for almost twenty years: sinker redwood tonewood, stained purple, yellow and pink by river minerals and, he says, better voiced for it. Now he wants his best pieces going to small guitar builders instead of mass production.
Steven is open about the hard years too, from paying an accountant thousands of dollars after 2008 to learn he had lost money, to a decade of furniture and a gallery that covered the rent but not his time. Marketing is the challenge now. He has old growth inventory most buyers don't know exists, and ad spend that brought him almost nothing. The conversation closes on what he calls red gold, and on his favorite part of running a sawmill: watching a client see the finished piece.
Chapters00:00 Growing Up Around His Father's Alaskan Sawmill01:21 Pulling Sinker Redwood Logs Off the River Bottom04:24 Salvaging Old Growth Redwood Left Behind on Private Land05:26 Why He Bought a Sawmill That Cuts Six Foot Eight Wide11:52 Sinker Redwood Tonewood for Guitar Builders22:41 Losing Money After 2008 and Ten Years of Furniture25:35 Marketing Old Growth Redwood to the Right Buyers
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:Instagram: https://www.instagram.com/sawmillsnearme/Facebook: https://www.facebook.com/woodpreneurnetwork/Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetworkJoin our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Steven and California Redwood Company at:https://californiaredwoodcompany.com/https://www.instagram.com/californiaredwoodco/

Most land clearing jobs end with a burn pile. Jason Evans gets paid to clear the ground, mills the good timber he pulls off it, and makes money on both ends.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with her younger brother, Jason Evans, owner of Rafter E Dirtwork and Land Clearing in northeast Oklahoma. They grew up in a forestry family, running chainsaws and heavy equipment around the family sawmill long before they could drive. Jason went on to work nearly every part of the family's California business, from logging and firewood to salvage and site work, and he is a California licensed timber operator. A few years after losing his home to a wildfire, he moved his family halfway across the country and started over. Rafter E takes its name from their late older brother's cattle brand.
You'll hear how Jason rebuilt a network from nothing, starting with the chamber of commerce and a local church, and how the skills he brought with him did the rest once word got around. He walks through the model at the center of Rafter E: land clearing and site prep that feed a sawmill, turning trees other contractors burn into custom milled walnut, cedar and trailer decking. He also explains why knowing how to service and line his own sawmill matters when the nearest parts shop is no longer down the road.
The two look back on the jobs that shaped them, from pulling giant sequoias out of steep country after a storm to doing storm cleanup out of state when the Great Recession left the family business unpaid on a major development. Jason closes with plain advice for anyone already taking trees down for a living: add a sawmill, because it will change your business.
Chapters00:00 A Forestry Family and the Story Behind Rafter E03:55 Starting Over in Oklahoma Without a Network06:50 Land Clearing Plus a Sawmill: Getting Paid Twice08:53 Growing Up Where Can't Didn't Exist13:25 Giant Sequoias, Storm Cleanup and the Great Recession17:21 Custom Milling and Selling Lumber From a Small Town23:19 How Rafter E Markets Itself and Advice for New Sawmill Owners
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:Instagram: https://www.instagram.com/sawmillsnearme/Facebook: https://www.facebook.com/woodpreneurnetwork/Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetworkJoin our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Jason and Rafter E at:https://rafterellc.com/https://www.instagram.com/rafter_e_llc/https://www.facebook.com/jason.evans.79230/

The sawmills did not want it. Thirty million board feet out of a railroad trestle, loaded with salt, grit and hidden metal, and nobody in the region was set up to cut reclaimed wood in that condition. So the family sitting on the pile bought a mill and taught themselves.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Robert Cannon, vice president of sales for Trestlewood in Blackfoot, Idaho. Trestlewood started in 1993, when Robert's grandfather, a heavy construction contractor, took the salvage rights to a twelve mile wood trestle crossing the Great Salt Lake. Part of the pay was the wood itself. The plan was to hand it off to sawmills, the plan failed on the first load, and the family ended up helping pioneer the reclaimed wood industry at scale instead. Taking the trestle down took them ten years.
You'll hear how the company grew past its namesake. There are still ten to twelve million board feet in inventory, and they are still bringing in structures, including a World War Two dry dock out of Portland and a wartime supply depot from Southern California that ran to seventy five semi loads. Alongside the antique material sit the age lines, new wood processed to look old, and a pair of thermal modification kilns brought over from Europe. Robert explains why so many customers blend the two, and why the reclaimed wood story still does the selling even on the new product.
He also gets specific about the operational cost of salty material, from blades that die in a hundred feet to why the job needs stainless fasteners, and how they learned to sell the salt as a feature of the reclaimed wood rather than a defect. The conversation closes on the third generation. Trestlewood is closing on a 135 acre hardwood sawmill in Burnside, Pennsylvania, near Pittsburgh, with one of Robert's brothers relocating to run it. He calls it their trestle moment, and he names the real risk plainly: making a new location contribute instead of drain.
Chapters00:00 Salvaging a Twelve Mile Trestle Across the Great Salt Lake03:07 Buying a Sawmill Because No One Would Take Salty Reclaimed Wood07:07 Growing Up in the Family Business10:06 A 135 Acre Hardwood Sawmill in Pennsylvania11:57 Quality Character Wood and Competing With Composites22:37 Salt as the Feature, Not the Bug27:24 The Third Generation's Biggest Challenge
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:Instagram: https://www.instagram.com/sawmillsnearme/Facebook: https://www.facebook.com/woodpreneurnetwork/Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetworkJoin our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Robert at:https://www.trestlewood.com/https://www.instagram.com/trestlewoodofficial/https://www.linkedin.com/in/robertkencannon

Darci Shannon walked into her first hardwood convention determined to spend as little as possible. She had talked her boss into joining the association, negotiated the booth cost down, and told them she would bring her own trash can rather than pay for one. Fifteen minutes onto the show floor, the small saw shop she worked for closed the biggest sale in its history. 
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Darci Shannon, membership services advisor for the National Hardwood Lumber Association, to talk about what an association actually does for a hardwood lumber business and why the smallest members get most of her attention. Darci trained as a teacher, walked away from teaching and coaching during COVID, and took a job running the office and the sales desk at a small saw shop in rural Missouri, handling band and circle blades for mills. She pushed her employer to join the NHLA before she fully understood what it was. A few years later the association wanted her, had no open role, and made one.
You'll hear how membership actually breaks down, from the mills and cabinet makers through to the sustaining members who serve the industry rather than produce hardwood lumber. Saw blades, lubricants, even the trash bags every sawmill goes through. Without those services, as Darci puts it, nobody produces anything. She describes the part of the job she cares about most, which is being the person someone calls when they do not know who to call. One member, a small distributor hunting for walnut who had never been to a convention, got pointed toward a source in Missouri and is still buying from them. She also covers the saw filing classes she set up, the scholarships attached to them, and the thermally modified wood session drawing the most interest at this year's show in Cleveland.
The conversation gets honest about the mood in hardwood lumber right now. Darci names the doomsday mentality as her biggest obstacle and lays out what the association is doing about it: new publications aimed at architects and designers, a push to get wood specified before the job goes to an alternative product that costs less and gets replaced sooner, and the federal advocacy work she has joined in Washington the last few years. Jennifer, who was born into a forestry family and works in urban salvaged and reclaimed wood, makes the case for wood as a future antique, the one material you can keep reusing while the carbon stays locked inside it. Darci can be reached at d.shannon@nhla.com, and the association is at nhla.com.
Chapters00:00 What the NHLA Does for the Hardwood Lumber Industry01:13 From Teaching to a Saw Shop to a Job They Created03:55 Membership Levels and the Services Behind Hardwood Lumber05:38 The Job Is Connecting People10:45 The Walnut Buyer Who Found a Source at Convention12:31 Saw Filing Classes and Thermally Modified Wood22:14 Fighting the Doomsday Mentality in Hardwood Lumber
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:Instagram: https://www.instagram.com/sawmillsnearme/Facebook: https://www.facebook.com/woodpreneurnetwork/Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetworkJoin our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Darci at:https://www.linkedin.com/in/darci-shannon-9054222a5/

There are trees sitting in woodlots right now, rotting, and others headed for the chipper, and every one of them is releasing methane and losing the carbon it spent decades collecting. Jennifer Flynn built a workforce program around that problem, and the people she trains learn to run a chainsaw, a portable sawmill, and a GIS mapping tool in the same season.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Jennifer Flynn, the EcoCorps program director at SEEDS EcoCorps in northwestern lower Michigan and a fellow board member at the Urban Wood Network. Jennifer is an eco psychologist by training, and she runs what she calls a green collar career exploration program for anyone 16 and older, with no upper age cap. Her staff have included high schoolers, career changers coming out of desk jobs, and people referred through the state workforce development agency. The program is modeled on the Civilian Conservation Corps of the New Deal era, which both of her grandfathers served in, back when only young men were allowed.
The urban wood work started in 2019, before the Urban Wood Network was even a formal organization, when a city planner brought in speakers and the team was asked to rescue community trees felled for a trail project. That one job turned into a systems change model. Jennifer's organization now convenes agencies across a ten county region to divert organic waste from landfills, while the hands on urban wood recovery stays local to the Traverse City area. You'll hear how the value chain actually works: arborists fell the trees, a portable sawmill operator trains the crew on the mill, and the material goes out to contractors, sign makers, furniture makers, and the National Park Service. In one case her team sold rescued wood to the park service, then came back two or three years later to build the public structures out of the same material they had milled.
The full circle piece is what makes this one worth your time. Crews plant and maintain trees, mill the ones that come down to disease or development, then sweep the sawdust into a composting system that produces soil for food pantry gardens. Jennifer is candid about what her region is missing: the nearest kiln operation is an hour and a half away, the major industry operators will not take a log or two at a time, and she would love to see a former staff member open a sawmill and kiln closer to home. She calls that a five year goal. Her most rewarding urban wood memory is a newly hired naturalist who learned to run a portable sawmill on her first day on the job, milling logs that had come down that same week.
Chapters:
00:00 What a Green Collar Career Actually Means
05:01 The Wood Rescue That Started It All
11:06 Modeled on a Depression Era Conservation Corps
16:29 Rebuilding the Urban Wood Value Chain
19:48 Who Buys Rescued Wood, and Where It Goes
23:29 A First Day on a Portable Sawmill
27:36 The Missing Links, a Local Sawmill and Kiln
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:Instagram: https://www.instagram.com/sawmillsnearme/Facebook: https://www.facebook.com/woodpreneurnetwork/Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetworkJoin our newsletter: https://substack.com/@woodpreneurnetwork
You can connect to Jennifer at:https://urbanwoodnetwork.org/https://ecoseeds.org/

The wood in Ian Funk's house came from the business he now owns. He did not know that when he bought either one.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Ian Funk of American Barnwood, a reclaimed wood yard on California's central coast that he acquired at the end of last year after twenty five years in medical device marketing. His job there was translating between surgeons and engineers, and he is candid that a reclaimed barnwood lumber yard was not the obvious next step. What made it click was a coincidence. The house he had bought in Paso Robles came with barnwood beams, doors and shelving, and a sheet of paper explaining that the wood had come from barns in Indiana. When he went looking for a small business in recycling and repurposing, he found the reclaimed wood shop that had supplied it. He says it sounds like a Hallmark movie, and it does.
You will hear what actually transferred with the business and what did not. It came with twelve years of local reputation, a single reliable supplier in the Midwest, and a physical system for handling the wood that the previous owner, an engineer, had worked out and passed on. It did not come with systems or customer records, and the previous owners were straightforward that they had run it to the level they needed on the way to retirement. Ian talks about the discipline of provenance, which is the part that separates a reclaimed wood yard from a lumber pile: because the material is effectively single sourced, they can trace a board to a named barn in Indiana, and an academic historian reads construction methods to date the building and reconstruct who built it, what crops they raised, and what the structure meant to its community. That research gets condensed onto a sheet that travels with every piece of wood.
For anyone weighing a late career pivot or buying rather than building, this is an unusually honest account of being a novice on purpose in the reclaimed wood trade. Ian's answer to not knowing the trade is simply to say so and then go find out, and his read on the market is equally plain: he is not right for every project, but there is nothing between the Bay Area and Los Angeles offering what he offers, so the job is making sure local contractors, designers and architects know the resource exists. You will also hear why Craigslist still works for his customers, why shipping is the real constraint on growth, and the line that sums up his change of career better than anything else, which is that there are no barnwood emergencies.
Chapters:
00:00 From 25 Years in Medical Device to a Barnwood Yard
05:58 The House That Led Him to the Business
12:34 There Are No Barnwood Emergencies
13:57 What Came With the Business, and What Did Not
18:18 Becoming the Reclaimed Wood Resource on the Central Coast
24:04 Tracing the Provenance of Every Board
31:29 The Pergola That Became a Community Space
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Ian at:
https://americanbarnwood.co/
https://www.instagram.com/americanbarnwood.co/

The duty at the border went from 15 percent to 45 percent in two months, and their sales volume went up anyway.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Jake Power, managing director of PowerWood in Agassiz, British Columbia. His father started the company out of the family basement in 1995, brokering kiln dried red cedar into a California market that needed it, and Jake was the first employee, cleaning the office once a week for a dollar at twelve years old. He came into the business full time around 2005 with a wood products processing degree, came back from his honeymoon into the 2008 collapse, and in 2011 he and a colleague loaded up on personal debt and bought the lumber business from his parents.
What happened next is the part most owners will recognize. Cheap equipment after the crash got them their first molder and dust collection system, fully installed, for under $20,000, and taking the single piece orders nobody else would run turned a distributor into a manufacturer. Then in 2017 the softwood lumber agreement expired and a 20 percent duty landed on a lumber business that sends 50 to 75 percent of its product into the United States. The duty is charged on value, so every hour of labor they added made the bill bigger, and the equipment they had spent a decade buying became a liability instead of an asset.
Jake is blunt about the three years after that. The market was telling them how to run the company, and they had never written down who they were trying to be. The turn came from a seven year plan they wrote themselves, no consultants, and finished just as the pandemic hit. They thought they had wasted the effort. Instead it told them exactly what to buy when money got cheap: twelve acres, a hundred thousand square feet of warehouse, four kilns. They took ownership of the new site on April 1, moved the entire company on July 1, were running three molder lines by September, lost three people out of twenty something in a move an hour east, and hit every goal in the plan by November 2025.
You'll also hear how they buy from British Columbia sawmills, including taking 80 percent of a custom cut and giving small portable mill operators a way to turn a mixed truckload into cash, how the same lumber business serves wholesale distributors in California and architects directly at home, why Hawaii works differently, the tariff math as it stands today, the one number he wishes he could get out of his customers and into a spreadsheet, why they rebranded their core values as rules, and what shed the bark means to a lumber business crowd that would rather not talk about feelings.
Chapters:
00:00 Thirty years from a family basement to a twelve acre yard 
03:07 Buying the business in the middle of the 2008 collapse 
06:03 A $20,000 molder, one piece orders, and learning what not to chase 
11:55 When duties turned a value added business into a liability 
14:44 The seven year plan, and moving the whole company in one summer 
19:51 How PowerWood buys, sorts and specs cedar for architects 
25:40 A 45 percent duty, the K shaped market, and rules instead of values
27:52 The K shaped market, and the next growth ring
29:46 The number he cannot get, and rules instead of core values
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Jake at:
https://www.powerwood.com/
https://www.instagram.com/customcedar/

The person who knows the most about this 87 year old lumber company has been there forty three years, and almost none of it is written down anywhere.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Wes Carroll of Rice Lumber in Vermont. Wes got a cell phone and a job in the yard the year he turned fourteen, then left the state for college in Colorado with no intention of coming back east. He spent a year and a half cold calling for an office supply company, two years selling software into contractors, and came home in June 2020 after a layoff. He started behind the counter learning products and applications, and now leads the sales teams at a lumber business his family has owned for roughly half of its history.
The heart of the conversation is what happens when a lumber business runs on people instead of paper. Wes names the three things he is most worried about losing: the load builders who stack a delivery in the order the framer will need it, so the pressure treated sill comes off the truck first, the buyer who has read the lumber and plywood markets for thirty five years and knows when to accumulate and when to liquidate, and the product knowledge that lets a salesperson talk about how a structure actually goes together. His approach so far is listening, documenting and repetition, and he is honest that it is still an experiment.
You'll also hear how the boom years turned the lumber business purely transactional and why he thinks the slowdown was healthy, what selling strictly on price taught him not to do, why a small mill loses the account over follow through rather than price, and how Rice Lumber grew from a structural and engineered wood yard into a building center with a hardware store, a showroom and a kitchen design department. Wes closes on the belief that sent him to college in the first place, that the trades are where you land when you have run out of options, and why the replacement rate in construction makes that idea an expensive one for the whole industry to hold.
Chapters:
00:00 Growing up in an 87 year old family lumber business 
03:21 Coming back to Vermont in 2020 and learning it from behind the counter 
04:37 The boom years, and what they cost in relationships 
11:49 Forty three years of knowledge, and how to capture it 
18:27 Three things Rice Lumber cannot afford to lose 
25:19 Writing the playbook a company of veterans never needed 
29:35 Live inventory online, and the misconception about the trades
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Wes at:
https://ricelumber.com/
https://www.instagram.com/ricelumber/