The Woodpreneur Podcast

Megan Offner, New York Heartwoods

What if the tree in your backyard could become the floor beneath your feet, the table where your family gathers, or the beams holding up your home? Megan Offner of New York Heartwoods has spent 25 years making that a reality, and her story is one every woodworking and craftsmanship lover needs to hear.
In this episode of the Woodpreneur Podcast, Jennifer Alger reconnects with Megan to hear how her business has evolved from running a sawmill and producing custom furniture to a bold new chapter as a project coordinator and wood sourcing consultant. Megan now bridges the gap between landowners, architects, designers, and small local mills, stewarding trees from the moment they are still standing all the way through to finished, traceable, place-based materials in the built environment.
Megan opens up about the logistical complexity of working on large-scale hospitality and residential projects, including sourcing 27 walnut slab tables for a Hudson Valley hotel and turning four massive poplar trees into 8,000 linear feet of baseboard for an affordable housing project in Kingston, New York. She also shares the rewarding challenge of expanding her work to the West Coast, learning new species and mass timber processes along the way.
Beyond the projects, this conversation gets real about the business side of craftsmanship. Megan talks honestly about the shift from idealism to sustainability, learning to say no, finding a business coach, and building a network of collaborators whose skills balance her own. It is a masterclass in growing a purpose-driven business without losing sight of why you started.
This episode is for woodworkers, entrepreneurs, architects, and anyone who believes that local, sustainable wood belongs in the buildings we live and work in.
Tune in, hit follow, and share this one with someone who loves trees as much as Megan does.
Chapters:
00:00 - Introduction to Megan Offner and New York Heartwoods
03:33 - From sawmill and furniture maker to wood sourcing consultant
09:08 - Working with landowners, standing dead ash, and site-based materials
14:01 - Expanding to the West Coast and learning mass timber with Mallory and Woodshed Consulting
20:52 - Marketing through word of mouth, Instagram, and a New York Times feature
26:36 - Overcoming idealism and learning to run a sustainable business
30:38 - Key partners, Trilocs Woodworks, and building resilient wood supply chains
34:09 - How Megan works with new clients from first call to finished product
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: 
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Megan at:
https://www.newyorkheartwoods.com/
https://www.linkedin.com/in/meganoffner/
https://www.instagram.com/newyorkheartwoods/

Jesse LaSon, Rossi Group

What does it take to spend 21 years championing an industry most people take for granted? Jesse LaSon, Vice President of Sales at Rossi Group, has built a career doing exactly that, and his passion for American hardwoods is contagious.
In this episode of the Woodpreneur Podcast, Jennifer Alger sits down with Jesse to explore the full journey of Appalachian hardwoods, from sustainably managed timberland to sawmills, kilns, and eventually the hands of craftspeople around the world. Rossi Group is a family-owned business with deep roots in the hardwood industry, and Jesse pulls back the curtain on how they manage multiple sawmills, distribute species like cherry, white oak, red oak, soft maple, poplar, and ash, and compete in both domestic and international markets.
The conversation goes far beyond logistics. Jesse opens up about the real challenges facing the hardwood industry today, including the impact of tariffs, shifting export markets, trucking pressures, and the ongoing battle against misconceptions about deforestation and sustainability. He shares why industry advocacy and consumer education are just as important as any sales strategy, and how getting architects, designers, and everyday buyers to choose local, sustainable wood can shape the future of American forestry.
You will also hear how Jesse thinks about leadership, team culture, and developing people within a growing, global company. His approach to building a strong sales team from the inside out is something any woodworking entrepreneur or business owner can learn from.
Whether you are a woodworker, a lumber professional, or someone building a craft business from the ground up, this episode is packed with insight on sustainability, business growth, and what it means to truly champion your craft.
Chapters:
00:00 - Introduction to Jesse LaSon and Rossi Group
04:36 - Timberland management, sawmill operations, and species distribution
09:04 - Export markets, tariffs, and global hardwood trade
12:25 - Jesse's 21-year career journey in the hardwood industry
15:25 - Leadership, team building, and company culture at Rossi Group
20:53 - Promoting American hardwoods and fighting misconceptions about sustainability
23:52 - Industry advocacy, consumer education, and marketing to architects
29:24 - Overcoming industry challenges and Jesse's commitment to the craft
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: 
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Jesse at:
https://rossilumber.com/
https://www.instagram.com/rossilumber/
https://www.facebook.com/people/Emporium-Hardwoods/61573173827770/
https://www.linkedin.com/in/jesse-lason-50521a33/

Brett Neylan, Capital Hardwood and Supply

Starting a hardwood retail business from scratch with no industry background might seem impossible, but the right combination of strategic sourcing, mentorship, and community focus can turn an outsider into a successful niche player in just 18 months.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Brett Neylan, founder of Capital Hardwood and Supply, to explore his unconventional entry into the hardwood industry. Coming from backgrounds in outdoor apparel and bicycles, Brett shares how COVID sparked his interest in woodworking and led him to launch a hardwood retail business that now serves hobbyists, contractors, and institutional clients across multiple channels.
You'll hear about Brett's strategic approach to sourcing high-grade kiln-dried lumber from rural sawmills while also embracing the urban lumber movement, his inventory management philosophy that keeps stock lean with species variety on a 60-day cycle, and how he's built a business model focused on dimensional lumber, live edge slabs, and specialty products like charcuterie wood. Brett discusses notable projects including a Catholic cathedral renovation and partnerships with schools for shop classes, demonstrating the community impact of local hardwood suppliers.
This conversation explores the critical role mentorship and industry networking have played in Brett's rapid success, his growing e-commerce presence and integration with online marketplaces, and his multi-channel marketing approach using Instagram, TikTok, Pinterest, and LinkedIn. Brett also shares insights on challenges like inventory management and system integration, the value of partnerships with local sawyers and platforms like AncesTREE, and his vision for scaling beyond local retail through outside sales and expanded e-commerce.
Whether you're considering entering the hardwood retail business, interested in inventory management and sourcing strategies, or looking for insights on building a niche wood business through community engagement and online sales, this episode offers practical wisdom from someone who's built a thriving operation in just over a year.
Tune in to discover how Capital Hardwood and Supply is growing through strategic planning, strong mentorship, and a commitment to local wood economies and circular sourcing models, and don't forget to follow the Woodpreneur Podcast for more stories from entrepreneurs building successful wood businesses.
Chapters:
00:00 Introduction and Brett's Background
03:22 Sourcing, Customers, and Notable Projects
11:12 The Power of Mentorship and Partnerships
22:24 E-Commerce Growth and Marketing Strategies
30:02 Business Challenges and Future Plans
38:05 Building Systems for Scaling
44:08 Final Thoughts and Contact Info
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: 
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Brett at:
https://capitalhardwood.com/
https://www.instagram.com/capitalhardwoodandsupply/
https://www.facebook.com/people/Capital-Hardwood-and-Supply/61566233738504/?sk=about

John Christenson, Native Lumber

A catastrophic event can either destroy a business or become the catalyst for creating something entirely new. For one Colorado family, a natural disaster became the unexpected beginning of a thriving sawmill operation.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with John Christenson of Native Lumber to explore his remarkable journey from managing a family ranch to running a successful sawmill business. John shares how natural disasters shaped his business decisions, the challenges of logging in Colorado's diverse terrain, and why finding a niche specialization has been critical to Native Lumber's growth and sustainability.
You'll hear about John's approach to fire mitigation and sustainable logging practices that benefit both the business and the environment, how he's built employment opportunities and community impact through his operation, and the diverse timber species they work with in their logging and milling practices. John discusses his effective use of social media and online marketing to reach customers, the importance of industry connections and networking for growth, and his strategies for selling slabs and specialty products in a competitive market.
This conversation explores the practical realities of streamlining logging operations, choosing the right equipment for efficiency and quality, and building strong customer relationships through local presence and social media engagement. John also shares success stories of empowering the next generation of woodworkers and how connecting with the community through locally sourced lumber brings joy and strengthens regional wood economies.
Whether you're considering starting a sawmill business, interested in fire mitigation and sustainable logging, or looking for insights on niche marketing and social media strategies for wood products, this episode offers honest advice and practical wisdom from someone who's built a successful operation from unexpected beginnings.
Tune in to discover how Native Lumber turned catastrophe into craft and built a thriving business that supports both family and community, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from the wood industry.
Chapters:
00:00 From Catastrophe to Creation
09:59 Timber Challenges and Sustainable Practices
22:39 Community Connection and Business Challenges
28:28 Industry Connections and Equipment Choices
33:17 Marketing Strategies and Customer Engagement
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: 
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with John at:
https://nativelumber.co/
https://www.instagram.com/nativelumber/

Steve Jones, Ron Jones Hardwood

Three generations of family ownership doesn't happen by accident. It takes unwavering commitment to quality, strong relationships, and the ability to adapt while staying true to your core values.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Steve Jones from Ron Jones Hardwood to explore what it takes to build and sustain a successful family lumber business across generations. Steve shares insights into the hardwood lumber industry, the critical importance of quality control and consistency, and how Ron Jones Hardwood has navigated complex challenges like tariffs and export market fluctuations while maintaining their reputation for excellence.
You'll hear about the distinctive branding elements like the red end color that differentiate Ron Jones Hardwood in a competitive market, the company's approach to vetting suppliers and building strong partnerships throughout the supply chain, and their operational efficiency strategies in lumber processing. Steve discusses the value of clear communication when problems arise, how they've built lasting customer relationships based on trust and reliability, and the leadership lessons learned from both successes and failures.
This conversation explores the natural benefits of wood products, including how wood lowers stress and improves health in built environments, the role of sustainability and carbon sequestration in wood products, and why choosing wood is both an environmental and wellness decision. Steve also reflects on adapting to industry changes while preserving family legacy, preparing the next generation for leadership roles, and the importance of local resources and education in supporting the hardwood industry.
Whether you're in the lumber business, interested in family business succession and leadership, or curious about quality control and supply chain management in the wood industry, this episode offers valuable wisdom from someone who's helping carry forward a multi-generational legacy of excellence.
Tune in to discover the secrets behind Ron Jones Hardwood's three-generation success story and what it takes to build a lumber business that stands the test of time, and don't forget to follow the Woodpreneur Podcast for more conversations with industry leaders.
Chapters:
00:00 Introduction and Company Legacy
05:49 Export Markets and Quality Control
18:47 Operational Efficiency and Wood Benefits
27:35 Leadership Lessons and Business Evolution
38:34 Next Generation and Local Resources
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: 
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Steve at:
https://www.ronjoneshardwood.com/
https://www.instagram.com/ronjoneshardwood/
https://www.linkedin.com/in/steve-jones-394a5513/

Malloree Weinheimer, Chickadee Forestry

Local wood economies don't just happen on their own. They require dedicated advocates who understand forestry, respect the trades, and can bridge the gap between landowners, loggers, sawmills, and communities.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Malloree Weinheimer of Chickadee Forestry LLC to explore her work championing small-scale loggers, supporting sustainable forest management, and connecting people to the trees in their own backyards. Malloree shares her journey from conservation research to private consulting focused on rural economic development, and why passing down forestry knowledge as experienced foresters retire has become critically important.
You'll hear about the vital role foresters play in helping small landowners manage micro-forests sustainably, the importance of building stronger, cooperative relationships between foresters and loggers, and how local wood groups can create viable markets for locally sourced timber. Malloree discusses innovative projects like the Firewood CSA and the successful Washington sawmill cooperative that's making measurable progress in local wood sales and community-based forestry.
This conversation explores practical strategies for advocating for local timber economies, overcoming logistical challenges for small-scale operations, and helping landowners align their goals with wildlife and conservation priorities. Malloree emphasizes the cultural shift needed to value local forests and traditional skills, the importance of educating communities about tree species and their specific uses, and how connecting urban residents with their own land resources can transform perspectives on forestry.
Whether you're a forester, logger, sawmill operator, or landowner interested in sustainable forest management, local wood economies, or building community connections around timber and conservation, this episode offers valuable insights from someone working at the intersection of forestry, advocacy, and rural development.
Tune in to discover how Chickadee Forestry LLC is bridging forests and communities while supporting the next generation of loggers and building sustainable local wood markets, and don't forget to follow the Woodpreneur Podcast for more conversations about forestry, conservation, and the wood industry.
Chapters:
00:00 Introduction and Malloree's Journey
04:11 Supporting Loggers and Local Sawmills
09:04 Building Awareness and Serving Communities
15:07 Conservation Priorities and Community Trust
20:04 Sawmill Cooperatives and Mentorship
26:43 Future of Local Wood and Education
30:23 Connect with Chickadee Forestry
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: 
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Malloree at:
https://www.linkedin.com/in/malloree-weinheimer
https://www.instagram.com/chickadee_forestry/?hl=en
https://chickadeeforestry.com/

Eric Freed, E & K Vintage Wood

Sometimes the best business opportunities come from the most unexpected places. A background in real estate doesn't seem like the obvious path to running a thriving reclaimed wood company, but that's exactly how one entrepreneur built a multimillion-dollar timber business.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Eric Freed of E & K Vintage Wood to explore his remarkable journey from real estate into the reclaimed wood industry. Eric shares how he discovered opportunities in salvaged timber during the 2008 recession and grew his business from a side project into a 24-employee operation that's moving to a larger facility to meet growing demand.
You'll hear about the explosive growth E & K Vintage Wood has experienced, including building a social media following of 100,000 on Instagram that has expanded their customer base nationwide. Eric discusses their top-selling products like box beams, the importance of offering customization to meet diverse client needs, and the quality standards that have kept them problem-free for 15 years. He also shares stories from notable projects for high-profile clients including the San Francisco 49ers and Google.
This conversation explores the challenges of sourcing quality reclaimed wood in a competitive market, the sustainability practices and chain of custody considerations that guide their operations, and how certification plays a role in their business model. Eric reflects on the lessons learned from navigating industry challenges and shares his excitement about future plans, including ramping up flooring production in their new facility and continuing to innovate their product offerings.
Whether you're interested in the reclaimed wood business, building a sustainable timber company, or learning how to scale a wood business through quality and customization, this episode offers valuable insights from someone who's successfully transformed an unexpected opportunity into a thriving enterprise.
Tune in to discover how E & K Vintage Wood built success through sustainability, quality, and customer service, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from entrepreneurs in the wood industry.
Chapters:
00:00 Introduction and Eric's Journey
04:42 Business Growth and Product Offerings
12:10 Industry Challenges and Notable Projects
20:07 Sustainability and Future Plans
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: 
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Eric at:
Website: https://ekvintagewood.com/
LinkedIn: https://www.linkedin.com/in/eric-freed-20148315/
Instagram: https://www.instagram.com/eandk_vintagewood/

Katrina Amaral, Timberdoodle Farm and Sawmill

A background in conservation and wildlife biology might seem at odds with running a logging and sawmill operation, but for some, it's the perfect foundation for sustainable, community-focused timber harvesting.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Katrina Amaral of Timberdoodle Farm and Sawmill to explore her unique journey from conservation work to the timber industry. Katrina shares how Timberdoodle evolved from a side project into a full-time family business run with her husband Miles Amaral, and how her environmental background informs their thoughtful approach to logging and milling.
You'll hear about the innovative full circle projects that set Timberdoodle apart, where they log trees and provide lumber for local building projects, creating a complete supply chain from forest to finished construction. Katrina discusses their certification as lumber graders which allows them to provide structural timbers, their flexible business model that includes selling logs to larger mills when needed, and the strong word-of-mouth network they've built through quality work and community relationships.
This conversation explores their marketing strategies for a small-scale operation, innovations in logging and sawmill operations that keep them competitive, and the challenges of balancing family life with business responsibilities. Katrina emphasizes the central role of environmental considerations in their timber harvesting practices, ensuring they work in harmony with the forest ecosystem rather than against it. She also shares insights on collaborative efforts with other women in the industry to promote local wood economies and sustainable forestry practices.
Whether you're interested in sustainable logging and forestry, running a family sawmill business, or learning how conservation principles can guide timber operations, this episode offers valuable perspectives on building a business that serves both community needs and environmental stewardship.
Tune in to discover how Timberdoodle Farm and Sawmill is creating a sustainable model for local timber production, and don't forget to follow the Woodpreneur Podcast for more stories from innovative professionals in the wood industry.
Chapters:
00:00 Introduction and Katrina's Background
05:49 Evolution and Full Circle Projects
14:43 Marketing and Innovation in Operations
23:26 Environmental Considerations and Collaborations
32:35 Conclusion and Community Engagement
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: 
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Katrina at:
https://www.timberdoodlesawmill.com/
https://www.instagram.com/timberdoodlefarm
https://www.linkedin.com/in/katrina-timberdoodle/

John Bartlett, Maryland Logs 2 Lumber

A 36-year career in law enforcement might seem like an unlikely path to running a successful sawmill operation, but for some, retirement is just the beginning of a new chapter.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with John Bartlett from Maryland Logs 2 Lumber to explore his remarkable transition from law enforcement to becoming a skilled sawmill operator over the past 24 years. John shares the unique aspects of his business model, where he doesn't sell wood but instead mills logs owned by customers, focusing on building strong relationships with three main clients who trust him with their valuable timber.
You'll hear about the high-value projects and unique logs John has worked with, the importance of quarter sawing techniques for producing premium lumber, and how he's invested in Wood-Mizer equipment over the years to improve his operation. John discusses the challenges of navigating business regulations and taxes, the significant impact COVID-19 had on operational costs (particularly diesel prices), and how he's adapted his business model to include deposits for new customers to protect against market volatility.
This conversation emphasizes the critical role of customer service in the sawmilling business, the value of industry connections and expertise from mentors like Marty Parsons, and the personal stories and relationships that make this work meaningful. John also shares insights on market changes, innovative sawmilling techniques, and how building trust with clients has been the foundation of his long-term success.
Whether you're considering starting a sawmill business, interested in custom milling and wood processing, or looking for lessons on adapting to industry changes while maintaining quality and customer relationships, this episode offers practical wisdom from someone who's successfully navigated both careers in service and entrepreneurship.
Tune in to discover how dedication to customer service, continuous learning, and strong industry relationships can build a thriving sawmill business, and don't forget to follow the Woodpreneur Podcast for more stories from experienced professionals in the wood industry.
Chapters:
00:00 Introduction and John's Journey
06:07 High-Value Projects and Client Relationships
11:50 Business Challenges and Regulations
17:43 Market Changes and COVID-19 Impact
20:50 Sawmilling Innovations and Customer Service
26:48 Final Thoughts and Future Directions
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: 
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with John at:
https://www.facebook.com/mdlogs2lumber/
https://www.instagram.com/marylandlogs2lumber/?hl=en

Justin Czar, Liberty Lumber Products

Sometimes it's the catalyst that leads you to build the business and life you've always wanted.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Justin Czar of Liberty Lumber Products to explore his journey from working in fencing to establishing a thriving custom woodworking business. Justin shares the pivotal moment that pushed him to start side hustling and eventually transition full-time into woodworking, proving that it's never too late to pursue your passion.
You'll hear about the real challenges Justin has faced in the wood industry, including sourcing lumber during supply shortages, navigating the impact of tariffs on materials and pricing, and adapting to economic pressures that affect sales and customer demand. Justin discusses his focus on custom builds and innovative projects, the importance of social media (particularly his successful YouTube channel) in his marketing strategy, and how community engagement through charity events has helped raise significant funds while building local connections.
This conversation also covers critical topics like workshop safety, especially following Justin's personal injury experience, the process of sourcing and processing lumber for unique projects, and strategies for increasing local visibility in a competitive market. Justin shares his excitement about future collaborations with local universities and his vision for growing Liberty Lumber Products while staying true to the craft and community values that define his business.
Whether you're considering a career change into woodworking, navigating the challenges of sourcing materials and pricing in today's market, or looking for effective marketing strategies to grow your wood business, this episode offers honest insights and practical wisdom from someone who's building success one project at a time.
Tune in to discover how passion, perseverance, and community engagement can transform a side hustle into a sustainable woodworking business, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from makers and entrepreneurs in the wood industry.
Chapters:
00:00 Introduction to Liberty Lumber Products
03:01 From Fencing to Woodworking 
06:00 Industry Challenges and Sourcing
11:58 Innovative Projects and Safety
18:26 Marketing and Social Media Growth
25:17 Future Goals and Community Engagement
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at: 
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Justin at:
https://libertylumberproducts.com/
https://www.instagram.com/libertylumberproducts
https://www.facebook.com/libertylumberproducts